Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable free content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.[2]
Since most content writing jobs pay a flat rate versus by the hour, wasted time means earning less money overall. Ideally, you want to complete the highest number of projects possible without sacrificing quality. If you cringe at the thought of generating loads of content on a tight schedule, then becoming a freelance content writer may not be your cup of tea.
Traditional marketers have long used content to disseminate information about a brand and build a brand's reputation. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century. They also attempted to build connections with their customers. For example:
If your score is too high, it doesn’t mean you need to dumb things down for your readers — it just means you might need to make simpler word choices or cut down your complex sentences. This ensures that visitors of varying education levels can get value from your content, and that readers who may speak English as a second language will understand it too. It also just helps keep your tone clear and relatable which should always be a goal when you’re creating web content.
This was an excellent post. A large number of digital marketers will benefit from it as important aspects of content creation has been discussed in details. I especially like your points where you state that “expect visitors to come from anywhere” and advise readers to create content of less complexity and greater readability. This article can be an efficient checklist for proofreading.
That interest is garnered almost wholly on the subject line of the email (with the sender name playing a role, as well). We've written a few blog posts about crafting email subject lines, including one on the anatomy of a great subject line and one showing 18 examples of awesome subject lines from brands. Here's a distillation of what you need to know to write some excellent copy.
It's important to do regular reporting -- I recommend monthly -- on each of these metrics so you know where your growth levers lie. Regular reporting also helps you identify negative trends or plateaus early-on so you can address them before they become bigger issues. Most importantly, however, tracking the success of your initiatives makes it easy for you to repeat what works, eliminate what doesn't, and promote the success of your content marketing program so you can justify its expansion, and its seat at the modern marketing table.

Since 1989, Copynet has been your single source for copiers, multifunction printers, laser printers, large format printers, managed print services and document management solutions in the Dallas-Fort Worth Metroplex. We take time to understand the needs of our clients and realize that providing customers with print solutions doesn't stop at the sale. Our goal is to be a reliable partner that goes the extra mile to provide premium service for the copiers Dallas and Fort Worth companies have come to rely on to streamline their workflow. Our managed print services can help you gain a better picture of print expenditure while consolidating your copiers and printers in to one convenient monthly plan. Managed Print will automate the process of ordering printer toner and supplies, increasing your office's productivity in the process. CopyNet also provides flexible leasing, purchasing, and rental options on all of our equipment. Having an award winning team of partners like Kyocera, Ricoh, KIP, Epson, and HP gives us a great deal of flexibility to find the right solution for your needs while having the resources of global leaders at our disposal. Whether you're looking for copiers in Fort Worth, laser printers in Plano, large format printers in Dallas, or workflow solutions for the entire Dallas-Fort Worth Metroplex, contact CopyNet to learn how we have benefitted businesses for over 30 years. 
×