There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:

That’s only if you, for whatever reason, don’t have another person to edit your work. Even with a great spell check, there will be things you miss. Make sure there’s somebody in your organization with great writing and editing chops who can give your work a second set of eyes. Remember that behind every good writer — whether it’s a best-selling author, a Washington Post journalist or a copywriter for a viral marketing campaign — is a great editor.
ContentWriters assigns flat-rate writing assignments based on your areas of expertise. You could be asked to come up with proposed blog ideas or be offered regular writing assignments for a specific client or campaign. An editor reviews the work and an administrator is typically responsible for taking care of the customer service aspects of the project. Depending on your niche, this could translate into a moderate amount of assignments paid out twice a month through PayPal.
Starting a podcast will help audiences find your brand if they don't have time or interest in reading content every day. The number of podcast listeners is growing -- in 2018, nearly one-third of the U.S. population has listened to a podcast in the last month. If you have interesting people to interview or conversations to host, consider podcasting as another content format to experiment with.
No matter which company you choose to write content for, there are some best practices to keep in mind. It’s important to keep in touch with your clients while you are working on an assignment. This means letting them know you accepted an assignment, providing status updates for longer projects, and advising them about delays you anticipate. Ideally, you’ll meet each deadline without any delay.
Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
To be fair, the name is pretty self-explanatory.  As a web content writer, you…  well… write content for websites.  Depending on the site owner or consultant that you work for, this might take the form of blog posts, ebooks, reports, manifestos, white papers, email newsletters, sales copy, product descriptions and more.  Really, wherever you see words online, you’re seeing an opportunity for work as a paid web content writer.
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
That’s only if you, for whatever reason, don’t have another person to edit your work. Even with a great spell check, there will be things you miss. Make sure there’s somebody in your organization with great writing and editing chops who can give your work a second set of eyes. Remember that behind every good writer — whether it’s a best-selling author, a Washington Post journalist or a copywriter for a viral marketing campaign — is a great editor.
Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial-minded writers. If you're curious about getting started in content marketing, we've put together a guide that should tell you if you are cut out for the job -- and if you need content writers for your next project. Find out as we discuss content marketing 101.
Predictably, blog posts are typically written by the bloggers. However, if your team is large enough to have someone dedicated to creating gated assets and premium content -- things like ebooks and tools -- they should also write blog posts to help promote those assets. SEO specialists will also work closely with bloggers, as blog posts are often a company's best opportunity to improve organic search rankings. As such, bloggers should be writing posts that help improve the site's SEO, and drive organic traffic and leads. Their editorial should be informed by keyword research, and optimized for SEO.
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