Understanding the purpose of content is key to producing high-quality work. It's meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn't speaking to the intended audience, it's not doing its job. Here are a few good examples of long-form, quality content written by Scripted writers:
To be fair, the name is pretty self-explanatory. As a web content writer, you… well… write content for websites. Depending on the site owner or consultant that you work for, this might take the form of blog posts, ebooks, reports, manifestos, white papers, email newsletters, sales copy, product descriptions and more. Really, wherever you see words online, you’re seeing an opportunity for work as a paid web content writer.
The format of this portion of the email is optimized for the large number of recipients who are likely skimming the email. The bold text and one-sentence paragraphs make it easy to follow. Finally, they aren't afraid to add some personality using phrases like "Give us a wavvveeee" to humanize their brand. The result? Recipients are probably much more open to forgiving them for the honest mistake.
For instance, blog writers may have to keep the content conversational and relaxed, finance writers will have to be more somber in tone, while writers creating content for a sales page will have to subtly prod the reader to buy or at least consider your product or service. We match the writer to the task, so that the final custom output meets your expectations and adheres to the nature of the writing task perfectly.
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Problem: I need to reach more customers, while keeping my costs low. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviors, and build a continuous story over time. Content marketing pays dividends for a very long time, and this effect multiplies as you build out your content library.
We know this is a lot of information, but the work has just begun. It takes time, organization, and creativity to grow a successful content marketing strategy. From building the foundation of your content marketing plan to adding tools to better manage your content, setting up your strategy for the new year won't be a hassle if you follow the steps and explore the resources here.
You may also want to consider doing an internship at a publication you hope to work for full time in the future to make connections with editors and other writers at the publication. Many of these internships will likely not be paid, at least not at first. Be prepared to receive compensation in the form of connections and contacts. But be wary of being taken advantage of as free labor. If you feel uncomfortable working for free, try to find internships that pay.
The personal finance site Mint.com used content marketing, specifically their personal finance blog MintLife, to build an audience for a product they planned to sell. According to entrepreneur Sachin Rekhi, Mint.com concentrated on building the audience for MintLife "independent of the eventual Mint.com product." Content on the blog included how-to guides on paying for college, saving for a house, and getting out of debt. Other popular content included in-depth interviews and a series of financial disasters called "Trainwreck Tuesdays." The popularity of the site surged as did demand for the product. "Mint grew quickly enough to sell to Intuit for $170 million after three years in business. By 2013, the tool reached 10 million users, many of whom trusted Mint to handle their sensitive banking information because of the blog’s smart, helpful content."
Contacting marketing agencies, content writing companies, magazines, and other companies that put out a lot of content can be a more effective strategy for many writers. The editors at these companies might be too busy to put out an advertisement for new writers and there will be fewer applicants with whom to compete. Fortunately, you don’t need many clients to become a full-time freelance content writer. Many writers have enough work with only a handful of regular clients.
Since most content writing jobs pay a flat rate versus by the hour, wasted time means earning less money overall. Ideally, you want to complete the highest number of projects possible without sacrificing quality. If you cringe at the thought of generating loads of content on a tight schedule, then becoming a freelance content writer may not be your cup of tea.
When writing calls to action, put yourself in the reader’s shoes: what would it take for a company you’ve never heard of to convince you to do something, even something as simple as sharing the article with a friend? Now, connect it to your goals: how can you craft a CTA and content specific to your company’s marketing and sales KPIs that actually persuades readers to take action?
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.
Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Want more content creation tips and tricks? Check out our Web Content Writing 101 post, or shoot us an e-mail with your questions and we’ll get back to you.
Scripted has writers bidding on client writing projects, either by pitching themselves as writers or pitching ideas based on a client request. You choose the flat rate for the project and Scripted adds on a nominal fee. There are not editors to review your writing. Instead, it goes directly to the client for feedback. For this reason, it’s important that you’re able to proofread your own assignments well.
I am the head email marketing manager at a social media traffic company and the company was looking to up our current email tactics. I have been through many courses, podcasts, and read multiple ebooks to expand my knowledge in email marketing. Although, the best way I learned was through someone who already does it and does an amazing job; through John of course.