So if you wanna become an Agency Copywriter, I would suggest you learn the basics of direct-response marketing to learn about sales, but then ALSO make yourself familiar with social media marketing and how it will look in the future.  Read studies about how Twitter is used in advertising, or how Pintrest is used in advertising, or how Instagram is used in advertising, or how Facebook is used in advertising.

For businesses, sales letters are very important. Those in charge of writing the letter should research all that they can about their target audience and their product too. While composing the letter, you should be able to show your product or service in the best possible light to entice your readers and generate interest. To help captivate your audience, here are some tips:
I've led marketing teams as a senior executive for multiple brands, and I've transitioned these companies from a traditional-only or low-digital marketing strategy to a data-driven, performance-based strategy. I've developed and implemented multi-channel campaigns that include email, online advertising, social media (paid and earned), SEO, CRO and traditional channels like direct mail, public relations and events/trade shows.
Setting the letter aside for some time will allow you to be more objective about it when it’s time to check and edit. Right after you’ve written the letter, reading it over and over again won’t be too productive. But after you’ve left it for some time, this would give you a clearer eye and a fresher perspective which, in turn, makes it easier for you to spot mistakes.
Search engine optimization also plays a big role in how digital marketing works. If you want to reach and convert consumers in the digital age, you’ll need to start with the search engines. A recent research study by Forrester found that 71% of consumers start their buyer’s journey on search engines like Google. If you are not taking the right steps to improve your site’s SEO then you may be missing out on a powerful opportunity to reach a significant amount of leads.
Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. More likely to convert also means you’re spending less money trying to convert people who will never become paying customers.
The internet is your gateway to people who might one day become your customers. With an online presence, you can reach far more of the right people than you can by marketing your company solely offline. And if you do it the right way, you can get in front of the people who are likely to become your customers at the right moment in their buyer’s journey.
I can help you jumpstart your sales, solidify your branding, and expand your organization's visibility. Rely on my extensive experience as a recording- and performing arts marketing professional! I'll provide reliable project management from start to finish. Or deliver the components you need to achieve your overall goals -- research, copywriting, creative writing, editing, proofreading, market analysis, website content and Facebook campaign content creation. And, I'm versatile -- although my specialty is concert and recording marketing and promotion, I've had a wealth of experience in editing fiction, a nonfiction self-help book and texts...
Setting the letter aside for some time will allow you to be more objective about it when it’s time to check and edit. Right after you’ve written the letter, reading it over and over again won’t be too productive. But after you’ve left it for some time, this would give you a clearer eye and a fresher perspective which, in turn, makes it easier for you to spot mistakes.
If you can believe it, digital marketing is nothing new. Digital marketing came on to the scene as electronic devices entered our lives. People often assume that digital marketing is all about content marketing and social media. While these exist as types of digital marketing, they are not all encompassing. Digital marketing happens online and offline.
2.  Peer Reviews will Be Even More Important. “A recent consumer report from Edelman found 77% of consumers surveyed say peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” says Filimonova. “As B2B marketers look to mirror the B2C approach in 2020 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”
Indeed, most consumers now tend to look for products, services or anything they want online. Most of them are also impatient and won’t go beyond the first 5 pages of the search results. So, you shouldn’t stop with just having an online presence. You have to be ahead of your competitors. This is how SEO works for your business. If your website is well optimized, then it will easily be discovered by users whenever they search a keyword relevant to your brand.
In many ways, your company’s website is the cornerstone of your digital marketing strategy. This is where many of your target customers first get an impression of your brand, and more often than not, this is where your leads will eventually convert into paying customers. So let’s talk more about how your website plays a role in how digital marketing works.
By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.
I've led marketing teams as a senior executive for multiple brands, and I've transitioned these companies from a traditional-only or low-digital marketing strategy to a data-driven, performance-based strategy. I've developed and implemented multi-channel campaigns that include email, online advertising, social media (paid and earned), SEO, CRO and traditional channels like direct mail, public relations and events/trade shows.
Harry's is revolutionizing the shaving industry as we know it by introducing a completely new idea –– men's razors delivered right to your door step. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry's has killer copywriting because they keep it simple. They don't get flowerly. They don't try and impress you. They just attempt to explain what they do in the easiest way possible. 
Content marketing is another important tactic that plays a significant role in how digital marketing works. Content marketing is essentially when your business creates and promotes certain content assets that are aimed at attracting and engaging your target customers. These content assets can be created for a number of different purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers.
One of the biggest appeals of social media marketing is that it allows businesses to reach a wider audience online. For example, 79% of American internet users are active on Facebook. If your business is not trying to reach and engage these consumers on the social platform, then you are certainly missing out on an important opportunity to reach new leads.
Tip #9 – Cultivate discipline as a daily practice. If you rely solely on passion and motivation, you’re screwed. You need to have the thick skin of a professional and be able to get things done even when you don’t want to or don’t feel like it. Read the book: The War Of Art by Steven Pressfield. It’s a quick read, but it will give you a framework on how to think about getting your work done.
Another huge benefit is that digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know it's impossible to measure the impact that advert has on your business. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts using analytics software (like HubSpot).
Integrated multi-channel marketing is an approach to marketing that combines all of the tactics in your digital marketing toolbox to create a seamless experience for your target audience. By coordinating your marketing messages across digital platforms and using a variety of tactics to support each centralized campaign, you can create a more unified brand message and improve the success of every campaign – thus mastering how digital marketing works.
Search engine optimization not only brings more traffic to your website, but it also helps ensure that the leads you are bringing in are of a higher quality. The goal of digital marketing is to attract those who are right for your products or services, and SEO plays an important role in doing just that. By emphasizing certain keywords and topics within your content, you can work to reach those online who are most likely to be interested in your products or services.
Tip #12 – Create the habit of offering more value than you take. I learned that from the dating advice world. Always lead with the giving hand, not the taking hand. Do you think I get anything for writing this document up when I should be outside exploring France? Nope. But Neville has always been a giver with me and everyone else he interacts with. I’m volunteered to write this for him because he’s a friend. Maybe you’ll be a friend of mine in the future too. I don’t know. But I’m not doing this to get something out of it. I’m enjoying a lifestyle that most people dream about, and it’s thanks to all that I’ve learned over the years and the clients who supported me. I am more than happy to give back to the world in the form of helping you with this small collection if wisdom I’m sharing. Make sure you become someone who does the same.

Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. More likely to convert also means you’re spending less money trying to convert people who will never become paying customers.
These are tactics you pay for. They’ll only work when you spend money with the company or platform that controls them. For example, if you want to place a banner ad at the top of a website that’s popular with your target customers, you’ll need to pay to rent that space. Think of billboards as the non-digital equivalent in terms of payment structure.
Earned media is the online coverage your business gets as a result of interacting with customers, other players in your industry, or news sources. In the most simplistic terms, it’s word-of-mouth marketing. Generally speaking, your company can’t control this. If your customers leave bad reviews of your products or services online, earned media can hurt your business -- but if you have products that wow, a customer service team that’s on-the-ball, and positive media attention, your earned assets can be particularly powerful.
Content marketing is another important tactic that plays a significant role in how digital marketing works. Content marketing is essentially when your business creates and promotes certain content assets that are aimed at attracting and engaging your target customers. These content assets can be created for a number of different purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers.

Talk about the benefits of your product or service. These benefits will show your readers that they need what you have to offer. To make it more readable, use arrows, bullet points or other types of clever formatting. If you have a lot to say about your product or service, don’t hesitate to include everything. Unlike other business letters, one meant for sales doesn’t have to be just one page.

Indeed, most consumers now tend to look for products, services or anything they want online. Most of them are also impatient and won’t go beyond the first 5 pages of the search results. So, you shouldn’t stop with just having an online presence. You have to be ahead of your competitors. This is how SEO works for your business. If your website is well optimized, then it will easily be discovered by users whenever they search a keyword relevant to your brand.
If you’ve seen an article online marked as ‘sponsored’, you’ve seen a native ad. Businesses must pay to have their content published, but the article isn’t advertorial in nature -- it’s educational and fits the style of the website or publication it’s featured in. Native advertising can also refer to boosted social media posts on platforms like Twitter, Facebook, LinkedIn and Instagram, as well as PPC, which is ‘native’ to Google's search results.
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