2.  Peer Reviews will Be Even More Important. “A recent consumer report from Edelman found 77% of consumers surveyed say peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” says Filimonova. “As B2B marketers look to mirror the B2C approach in 2020 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”
Recommendation 5.) My #1 recommendation however for learning how to write great copy by TONIGHT is the Kopywriting Kourse.  This is not a book, but rather a video course.  This copywriting course will take you through the basic mindsets, methods, and formulas you need to learn kick ass sales copy…..within less than 2 hours.  You also get tons of bonus content for more advanced copywriting in different areas (like sales, eCommerce, digital products and way way more)….
To get started creating an integrated digital marketing strategy, you’ll want to consider how each of your digital channels can work together toward a common goal. For instance, if your marketing goal is to increase traffic to your website, you might consider just a few of the ways that different digital marketing tactics can support your website marketing:
Your success is not yet contingent on online marketing alone. Yet the way people live their lives leads marketers to believe this is around the corner. Remember the key to visibility is boosting your SEO. Through quality content marketing that adheres to the best SEO practices and is shared on social media, you can increase your reach by leaps and bounds.

Not sure of what to do next? We’d love to help. Our team of digital marketing experts know the ins and outs of how digital marketing works and where each tactic fits into marketing campaign development. We will create and implement a digital marketing strategy that is aimed at helping your business reach more qualified leads and boost conversions over time.
Setting the letter aside for some time will allow you to be more objective about it when it’s time to check and edit. Right after you’ve written the letter, reading it over and over again won’t be too productive. But after you’ve left it for some time, this would give you a clearer eye and a fresher perspective which, in turn, makes it easier for you to spot mistakes.

To get started creating an integrated digital marketing strategy, you’ll want to consider how each of your digital channels can work together toward a common goal. For instance, if your marketing goal is to increase traffic to your website, you might consider just a few of the ways that different digital marketing tactics can support your website marketing:
Experienced digital marketer specializing in brand building and development, consumer profiling, content creation and full scope marketing planning. With nearly 10 years of professional experience, I can you develop a variety of marketing and sales content, whether your goal is acquisition, retention or lead generation. I am also skilled at building detailed consumer profiles and digging into analytics and developing the story of your customer journey. I can also manage your social media presence, creating original content to enhance your overall marketing efforts.
Sales letters serve an important purpose of increasing the customer base of your company. They are an important constituent of any form of business writing. Most people tend to find it a cumbersome task because it can be difficult trying to praise a product without sounding like a braggart. It is actually not that tough if you can objectively list out the benefits of the product you are offering, and the gains that the client will garner. In order to do so, it is always better to take a look at examples that will prove to be a guideline for you.
The introductory paragraph of the letter should start with a sentence that grabs the attention of the reader. Then go ahead to thank the reader for the interest that he/she has shown in the product that you are selling, or the services that your organization provides, and convey the benefits and incentives that a client or consumer of the company will be eligible for.
The internet is your gateway to people who might one day become your customers. With an online presence, you can reach far more of the right people than you can by marketing your company solely offline. And if you do it the right way, you can get in front of the people who are likely to become your customers at the right moment in their buyer’s journey.
Setting the letter aside for some time will allow you to be more objective about it when it’s time to check and edit. Right after you’ve written the letter, reading it over and over again won’t be too productive. But after you’ve left it for some time, this would give you a clearer eye and a fresher perspective which, in turn, makes it easier for you to spot mistakes.

1.  The Importance Of Influencers Will Increase. “B2C brands have become dependent on influencers as a way to engage with online customers,” says Filimonova. “While some B2B brands have jumped on this bandwagon, B2B marketers should focus on a different type of influencer in 2020: Their immediate network. Partners, customers and employees will become an even more essential part of a brand’s marketing strategy, as technology buyers are becoming more reliant on their peer network for solution knowledge.


Let’s say that you want to hold a social media contest as a way to generate new leads and foster some excitement for a new product that your business is launching soon. Email marketing can be used to support this social media campaign. By letting your subscribers know that the contest is happening, you can work to get more people entered into the contest. In addition, each email that you send to leads and customers can include links to your social media pages as a way to drive more traffic to the platform and your contest.
I think that if you ever plan on opening your own agency in the future, then working as an agency copywriter for a while would be a very good experience.  I’ve personally never had a job before, which is great….but when it comes to selling to very large corporations, it’s taken me longer to figure out the process since I was never exposed to that environment.
Though the goal of your digital marketing strategy may be to bring in as much organic traffic as possible, your business should not ignore the value of pay-per-click (PPC) ads. PPC ads are a type of advertising that involves paying the ad publisher every time a new lead clicks on your ad. Google Ads is one of the most popular and effective types of PPC ads. Google Ads helps your business appear on the first page of the search engine results.
Not sure of what to do next? We’d love to help. Our team of digital marketing experts know the ins and outs of how digital marketing works and where each tactic fits into marketing campaign development. We will create and implement a digital marketing strategy that is aimed at helping your business reach more qualified leads and boost conversions over time.
Search engine optimization also plays a big role in how digital marketing works. If you want to reach and convert consumers in the digital age, you’ll need to start with the search engines. A recent research study by Forrester found that 71% of consumers start their buyer’s journey on search engines like Google. If you are not taking the right steps to improve your site’s SEO then you may be missing out on a powerful opportunity to reach a significant amount of leads.
Your website is sometimes your brand’s only chance to make a good first impression with consumers in your target market. For this reason, you should pay attention to the layout of your site as well as the colors and graphics that you use in your site design. In fact, according to Adobe, 38% of people will stop engaging with a website if they find the content or layout to be unattractive.
These are tactics you pay for. They’ll only work when you spend money with the company or platform that controls them. For example, if you want to place a banner ad at the top of a website that’s popular with your target customers, you’ll need to pay to rent that space. Think of billboards as the non-digital equivalent in terms of payment structure.

Your content is what populates your website. Your blog and other pieces like ebooks and guides fall under this category, as do your graphics, interactive tools, and videos. When you create content that fits your target audience’s needs, answers their questions, and educates them on topics about which they’re confused, your content will naturally act as a magnet for highly qualified leads when they search for topics related to your business online.


Now we’re into the body of the sales letter. You need to tell your prospective customers what you’re offering them first. The trick is that you have to make them want your product or service. So think like a prospective customer or client when you’re writing this section of your letter and answer the question “What’s in it for me?” In other words, what are the benefits to the customer of making this purchase?
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
To begin with, sales letter is a marketing strategy often employed by businesses that do not have the budget to advertise their product / service through television or other means.  They are also used by certain organisations whose mode of operation is specifically through mail order only. A certain number of companies use these to inform their loyal customers about special offers and discounts. While most firms use ordinary mail to communicate, many use electronic mail. A sales paper mail is different from electronic one both in presentation and format. The latter one will be more graphical and the former one will be more textual. There is, however no hard and fast rule and one can stick to a certain format which works best for the business. But that format should always contain Four Essentials to make a sales letter work.
I'm Texas born-and-raised, and love nothing more than a really nice cup of coffee and a serialized podcast. I live in Dallas with my border collie Holly, and spend a lot of time dreaming big dreams + watching a lot of The Office reruns. I graduated with a journalism degree from Texas A&M University in 2017 (whoop!), and have been doing my best do make my mark in the...
If it’s one thing I can sure improve my copywriting skills! These are some great examples and #8 really caught my eye. I like the idea of sounding more conversational when it comes to selling any products or services to my audience. But as you said at the end of the post writing good copy is about understanding your customers and why they chose you over the bazillion other people that’s selling the promoting the same or something similar.
Social media not only works as its own tactic, but it can also support all of your other digital marketing efforts. For instance, if your brand develops an informative eBook that speaks to your target audience’s pain points, you can use social media to promote the eBook and drive traffic to the landing page for the download. You can then re-purpose pieces of the eBook for future social media posts as a way to generate further interest for the content piece.
From your website itself to your online branding assets and social media channels -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. Yet the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.
2.  Peer Reviews will Be Even More Important. “A recent consumer report from Edelman found 77% of consumers surveyed say peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” says Filimonova. “As B2B marketers look to mirror the B2C approach in 2020 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”
I am a little biased here because I have worked with them in the past, but The Hustle does a lot of things from a copy standpoint really well. My personal favorite is their email opt-in page –– "Your smart, good looking friend that sends you an email each morning with all the tech and business new you need to know for the day." They have expertly created a trusted and personable brand through conversational copy. 
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