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Working and aspiring digital content creator. Recently discovered my passion for digital and graphic design through hands-on experience creating display ads and honing my front-end web design skills. My personal brand is Enthusiastic, Efficient, and Effective. I bring high energy to all my projects and yield results that are not only timely, but also engaging and functional. When designing something, I think most about the consumer in question and how the design will cater to his or her needs without compromising quality and efficacy.
Before we talk about how digital marketing works, let’s first answer the question – what is digital marketing? Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
Want a practical way to do that? Go to the bank today and get 30 one dollar bills. If you’re in another country outside the US, then get the equivalent. Every day for the next 30 days hide one of those dollar bills somewhere where a real human being will find it. Be creative. Go to a bookstore and stuff a dollar inside your favorite book. You’re not allowed to wait and watch to see who gets it or what their reaction is. That’s a taking-oriented activity. You want to train your mind to be a giver. That means you don’t need to know whose day you brightened with your dollar.
Most brands today are using social media marketing to support their digital marketing campaigns and drive more traffic to their website. Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.
By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service.
2. Peer Reviews will Be Even More Important. “A recent consumer report from Edelman found 77% of consumers surveyed say peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” says Filimonova. “As B2B marketers look to mirror the B2C approach in 2020 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”
Another huge benefit is that digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know it's impossible to measure the impact that advert has on your business. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts using analytics software (like HubSpot).
Sales letters serve an important purpose of increasing the customer base of your company. They are an important constituent of any form of business writing. Most people tend to find it a cumbersome task because it can be difficult trying to praise a product without sounding like a braggart. It is actually not that tough if you can objectively list out the benefits of the product you are offering, and the gains that the client will garner. In order to do so, it is always better to take a look at examples that will prove to be a guideline for you.
If you’ve seen an article online marked as ‘sponsored’, you’ve seen a native ad. Businesses must pay to have their content published, but the article isn’t advertorial in nature -- it’s educational and fits the style of the website or publication it’s featured in. Native advertising can also refer to boosted social media posts on platforms like Twitter, Facebook, LinkedIn and Instagram, as well as PPC, which is ‘native’ to Google's search results.
We now live in the digital age but that doesn’t mean we should overlook the power of a well-written document such as a sales letter template. An effective letter can help you convert prospects into clients and customers. If you’re in sales, it would be very beneficial for you to learn the skill of writing a good sales letter sample. Then you can send this to your prospects or post it on your website and let it do its work!
Tip #6 – Another tip from John Carlton… make sure you have some “thanks, but no thanks” money in your bank account. When you need the money, you’ll find yourself agreeing to all kinds of terms that you don’t like in order to get a gig. It’s okay, just go through this period as fast as possible and SAVE YOUR MONEY so you don’t have to keep doing that. Clients will bend their “non-negotiable terms” to your preferences, but only if you’re actually good and can deliver results. When you are good, you are not replaceable. Hiring a copywriter is not like buying silver or gold or something else where all is equal. All copywriters are not equal. Decent copywriters make decent sales copy. Really good copywriters make their clients a big return on their investment. Your clients don’t want good copy, they want to make a profit.
We refer to these digital marketing channels/assets as 'owned' because once your business has created them, they’re yours. Your business has sole responsibility for when and where they appear online and how they’re distributed. For example, you’re able to control exactly what appears in your company’s Twitter feed, making it an 'owned' channel. You can decide at any time to publish a blog post on your website and you can promote your new ebook to your email database whenever you like. These are also referred to as your 'owned' channels.
Your success is not yet contingent on online marketing alone. Yet the way people live their lives leads marketers to believe this is around the corner. Remember the key to visibility is boosting your SEO. Through quality content marketing that adheres to the best SEO practices and is shared on social media, you can increase your reach by leaps and bounds.