Anytime you are making a change to your body, you want people to notice but not so much that they question whether or not it is fake. You want people to notice the 6-pack... not the liposuction. You want people to notice a thicker head of hair... not that you are using Rogaine. The same can be said for women who are getting their hair colored. Results combined with a secret as to how the customer got the results can make for killer copywriting –– "Does she... or doesn't she?"
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd. In each, reward comes in the form of hard-won grace and moments of connection with nature.
The key to creating great content assets that help support your digital marketing campaigns is strategically choosing topics that appeal most to your audience. If you haven’t already, make sure that you do some target audience research and even create customer personas to ensure that you know your customers well and can identify what types of content will attract and engage them at each step in the buyer’s journey.
Your success is not yet contingent on online marketing alone. Yet the way people live their lives leads marketers to believe this is around the corner. Remember the key to visibility is boosting your SEO. Through quality content marketing that adheres to the best SEO practices and is shared on social media, you can increase your reach by leaps and bounds.
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