Though the goal of your digital marketing strategy may be to bring in as much organic traffic as possible, your business should not ignore the value of pay-per-click (PPC) ads. PPC ads are a type of advertising that involves paying the ad publisher every time a new lead clicks on your ad. Google Ads is one of the most popular and effective types of PPC ads. Google Ads helps your business appear on the first page of the search engine results.
Tip #8 – While sticking with that niche, be sure to hunt down proven offers in other niches. You’ll get ideas on how to present your clients’ offers that you would have never thought of otherwise. I mostly write for dating and personal growth these days, but I still watch VSL’s in the survival and fitness niches. Why? Because those are highly competitive niches, so the offers that are actually making a serious profit are going to have the best copywriting.
By now you know that social media is a crucial part of your marketing strategy. But do you know the ins and outs of social media marketing? Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your customer service, product, or service. 

Social media’s ROI can be indirect at times. But a Forbes study found that companies using social media outsell 78% of businesses who don’t use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. More likely to convert also means you’re spending less money trying to convert people who will never become paying customers.
Tip #8 – While sticking with that niche, be sure to hunt down proven offers in other niches. You’ll get ideas on how to present your clients’ offers that you would have never thought of otherwise. I mostly write for dating and personal growth these days, but I still watch VSL’s in the survival and fitness niches. Why? Because those are highly competitive niches, so the offers that are actually making a serious profit are going to have the best copywriting.
Digital marketing doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). In other words, digital outbound tactics aim to push a marketing message directly in front of as many people as possible online -- regardless of whether it’s relevant or welcomed. For example, the irritating, flashing banner ads you see at the top of lots of websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.
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