JT had just gotten married and he and his wife set out to buy their first piece of furniture together–a new mattress. The search began at local mattress showrooms; vast fields of mattresses neatly laid out under the buzz of fluorescent lights. Pushy salesmen pushed them to buy a fully loaded, feature-rich memory foam mattress. For $3,300 it should have been the pinnacle of comfort, but it wasn’t. To make matters worse, the return policy rendered it impossible to return. It was like car shopping. Actually it was worse than car shopping.
Buying behavior has drastically changed over the past decade, and now more consumers are starting (and often ending) their buyer’s journey online, virtually showing the effectiveness of how digital marketing works. This shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business that’s trying to compete in the modern marketplace, regardless of size or industry.
Ultimately, inbound marketing is a complete methodology that uses digital marketing assets that work together to attract, convert, close, and delight customers by focusing on being helpful and adding value. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.
Setting the letter aside for some time will allow you to be more objective about it when it’s time to check and edit. Right after you’ve written the letter, reading it over and over again won’t be too productive. But after you’ve left it for some time, this would give you a clearer eye and a fresher perspective which, in turn, makes it easier for you to spot mistakes.
This is just one example of how each one of the digital marketing tactics works together to help you achieve one of your digital marketing goals. As you work to build an integrated marketing strategy, it’s important that you ensure that your messaging is consistent across platforms. Whether you’re creating new site pages or firing up a few Twitter posts, you should use the same brand voice and tone to help create a more seamless experience for your target audience.

Search engine optimization includes many factors from keywords within your content to links to your website around the web. It includes both On-page and Off-page SEO. On-page SEO refers to the steps you take on your own website to boost your SEO. Off-page refers to the relationships you make and actions you take outside of your website to fuel SEO.
There are times when you fancy a bit of extra sparkle with your refreshment. So allow us to introduce innocent bubbles tropical – a delicious, lightly sparkling blend of pure pineapple, orange and grape juice, spring water and absolutely nothing else. It’s a bit like a posh holiday in a can, only without the pesky sand. And with one portion of fruit and only 90 calories per serving, it’s the bubbly way to get one of your 5-a-day.
Influencer marketing is popular on social media channels like Instagram and Snapchat. Companies hire Instagrammers with large followings to promote their brand by posting one or more photos with the product. Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls the company’s social media platform for a given amount of time, most often a day. These social media takeovers drive the influencer’s following to your social media channels increasing your new followers and unique views.
Tip #11 – Your clients will almost always try to get more services out of you for their money. This is common, don’t take it personally. I used to get angry about this. Then a friend told me that instead of saying “no”, just say, “Sure I can do that, and here’s how much more it’ll cost.” Thousands of dollars were added onto my income because of that one distinction.

The communication channel of choice for most businesspeople and used by the majority of internet users, email is a powerful tool you can leverage to reach members of your audience directly. Traditionally, email has gotten a bad rap for being spammy and promotional. However, by taking an inbound approach to email, you can use email to deliver helpful, personalized, and targeted content to your prospects which they'll be pleased to received.
PPC ads not only generate more traffic to your site, but they can help you ensure that the leads you are getting are qualified. Those who are clicking on your PPC ads are consumers who are searching for the topics that are most relevant to your products or services. This means that they are more likely to be interested in your brand and the products or services that you provide.
You’re going to get exposed to TONS of brands.  And some of these brands sell in excess of $100,000,000/year of just a single line of products.  Even if you’re dealing with something trivial as laundry detergent, you’re still dealing with enormous sums of money!  This is a great thing.  That’s because when you’re dealing with that much money, people are VERY CAREFUL with making moves.
This blue box section was written by a successful copywriter named Jason. He doesn’t have a website, doesn’t have any fancy business cards…..yet still manages to make 5-figures plus (per month) as a freelance copywriter through just referrals and word of mouth in very specific niches.I asked him to write some tips for you, and they actually come out damn good! Here’s Jason:So you want to be a copywriter? I’ll keep my story brief and offer a handful of tips that should be useful for all levels of copywriters – beginner through advanced.I got my start in a very unique way. I never went to college, and in fact I never even finished high school, and yet I run a successful six-figure copywriting business working online as I travel the world. As I write this now, I’m currently living in Paris, France and exploring French culture. I live where I want. I choose my clients. I have lots of freedom in my life. And I get paid for it :)Unlike my classmates in school who went on to get degrees and corporate jobs, I followed a different path. You wanna know what started all this?
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