Acknowledge payment of an overdue balance Acknowledge the Return of an Item For Exchange, Refund or Credit Announce a business anniversary Announce a change in policy or fee amount Announce a change of business address Announce a new business location Announce a new business, store, or branch office Announce a new product or service Announce a price decrease Announce a price increase Answer a request for information on a product or service Apologize for an invoice or billing error Ask for an investment Change an order Complain about a delay in an order Confirm an order you have made Confirm receipt of an order from a customer Confirm the receipt of a package or other item(s) Confirm the sending of a package or other item(s) Decline orders but offer an alternate or substitute item Delegate follow-up on a complaint from a customer Follow up with a reminder Grant approval for credit Introduce a new employee Notify a customer that a shipment has been delayed or that merchandise ordered is not available Notify a shipper that an order is incomplete, incorrect or damaged; also, return unwanted or incorrect merchandise Offer a sales position to someone who has not applied for employment Offer the use of a charge account Prepare a prospective customer to receive a sales telephone call Request a discount or a complimentary product or service Request a refund or reimbursement Request a rush order Request additional money or information before you can fill an order Request an increased credit line Request estimates or bids Request information on a product or service Request samples or information about products or services Thank a business for good service, low prices, or professional courtesies Thank a customer for a payment Thank a customer for purchasing a product or service Transmit a payment Transmit a shipment of merchandise that a customer has purchased Transmit an advertising copy to a magazine or other media Transmit informational or sales literature Use a referral in a sales letter Write to former stockholders or investors
I'm Texas born-and-raised, and love nothing more than a really nice cup of coffee and a serialized podcast. I live in Dallas with my border collie Holly, and spend a lot of time dreaming big dreams + watching a lot of The Office reruns. I graduated with a journalism degree from Texas A&M University in 2017 (whoop!), and have been doing my best do make my mark in the...
Katie Yeakle has spent over 30 years in the world of direct marketing and publishing in the roles of copy editor, editorial coordinator, product manager, fulfillment supervisor, marketing manager and publisher. Recognizing the industry-wide need for talented copywriters who can deliver copy that sells, she helped establish American Writers & Artists Inc. with co-founders Paul Hollingshead and Don Mahoney in 1997. Today, as Executive Director, Katie oversees AWAI’s 70+ programs designed to train writers on how to deliver the marketing materials businesses need to thrive.

This might scare you, but we’re so close to spending every waking hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.


Announce a sales contest Contact customers with inactive accounts for sales purposes Extend an invitation to attend a trade show, seminar, or conference Extend Mother's Day or Father's Day greetings and/or announce sales or promotions for these days Follow up after a sale to thank the customer and offer service Follow up after a sales appointment or telephone conversation Follow up after a sales presentation or demonstration Follow up on a sales interview, presentation, or exhibit Follow up on a sales offer Introduce a catalog, brochure, or other sales literature Introduce a product or service Introduce gifts to customers and prospective customers Invite a customer to request a sample product or more information Invite a prospective customer to a sales appointment, presentation, or demonstration Motivate a sales force Offer a discount for early payment on products or services Promote a product by announcing a special sale or complimentary gift Resell to long-time customers Respond to a sales rejection Respond to an inquiry about products or services Sell a seminar or conference Solicit mail orders for your product Strengthen relationships with customers Welcome a new account or an account reactivation Welcome a new customer or client Welcome a potential customer or client to the area Write a sales letter Write an insurance sales letter Accessories Activities/Services Activities Arts/Environment Assistance Auto Loans Auto Services/Repairs Automobile Business Loans Catalogs/Brochures Catalogs Catering CD ROMs Cell Phones Christmas Sales Cleaning Clothing Collections Computers/Electrical Cosmetics Credit Cards Credit Unions DVDs Educational Fundraising Equipment/Merchandise Exercise/Spa Extend an Invitation to a Demonstration Extend an Invitation to Tour a Facility Extend an Offer to a Previous Customer Feedback Fitness at Clubs/Centers Flowers Follow-Up Food and Giving Food For Holidays Food Games General E-Commerce General Insurance General Sales General Subscriptions/Memberships General Hair/Shampoo Health Home Builders Home Expos Home Furnishings Home/Personal Property Home Homeless Hospital Hotels Household How to Journals Lawn and Garden Life Long Distance Magazines Materials/Aids Medical Memberships Miscellaneous Collection #1 Miscellaneous Collection #2 Miscellaneous Collection #3 Miscellaneous Services Mortgage Loans Mortgage Music Newsletters Nutrition Offer a Discount Office Opportunities/Starting Ordering Online Personal Loans Pets Photography Planning/Costs Planning/Investing Prescriptions Professional Development Questionaire Real Estate Renter's Sales - Referrals Sales School Loans Security Services/Repairs Services Skin Care Special Lines Supplies Taxes Thanksgiving Sales Time Management Valentine's Day Sales Videos Web Design Weddings Yard
For businesses, sales letters are very important. Those in charge of writing the letter should research all that they can about their target audience and their product too. While composing the letter, you should be able to show your product or service in the best possible light to entice your readers and generate interest. To help captivate your audience, here are some tips:
Traditional advertising is considered an outbound tactic, but digital marketing provides marketers with data to make smarter decisions. You can use retargeting technologies to deliver ads directly to people who have visited your site before. But don't hassle them -- providing them with a piece of downloadable content relevant to your business is a smart way to continue providing value to people who you hope will become customers.
This might scare you, but we’re so close to spending every waking hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.
You may be wondering, why should I pay for ads when I’m already working to improve my site’s SEO? Though search engine optimization is important, it takes a long time to start working its magic. That’s where PPC ads come in handy. PPC ads can help you see results more quickly by putting your site at the top of the search engine results page for relevant search terms. By appearing on the first page of the SERP, your business gains new visibility and searchers are more likely to find and click on your site.
Talk about the benefits of your product or service. These benefits will show your readers that they need what you have to offer. To make it more readable, use arrows, bullet points or other types of clever formatting. If you have a lot to say about your product or service, don’t hesitate to include everything. Unlike other business letters, one meant for sales doesn’t have to be just one page.
So if you wanna become an Agency Copywriter, I would suggest you learn the basics of direct-response marketing to learn about sales, but then ALSO make yourself familiar with social media marketing and how it will look in the future.  Read studies about how Twitter is used in advertising, or how Pintrest is used in advertising, or how Instagram is used in advertising, or how Facebook is used in advertising.
You’re going to get exposed to TONS of brands.  And some of these brands sell in excess of $100,000,000/year of just a single line of products.  Even if you’re dealing with something trivial as laundry detergent, you’re still dealing with enormous sums of money!  This is a great thing.  That’s because when you’re dealing with that much money, people are VERY CAREFUL with making moves.
This blue box section was written by a successful copywriter named Jason. He doesn’t have a website, doesn’t have any fancy business cards…..yet still manages to make 5-figures plus (per month) as a freelance copywriter through just referrals and word of mouth in very specific niches.I asked him to write some tips for you, and they actually come out damn good! Here’s Jason:So you want to be a copywriter? I’ll keep my story brief and offer a handful of tips that should be useful for all levels of copywriters – beginner through advanced.I got my start in a very unique way. I never went to college, and in fact I never even finished high school, and yet I run a successful six-figure copywriting business working online as I travel the world. As I write this now, I’m currently living in Paris, France and exploring French culture. I live where I want. I choose my clients. I have lots of freedom in my life. And I get paid for it :)Unlike my classmates in school who went on to get degrees and corporate jobs, I followed a different path. You wanna know what started all this?
Now we’re into the body of the sales letter. You need to tell your prospective customers what you’re offering them first. The trick is that you have to make them want your product or service. So think like a prospective customer or client when you’re writing this section of your letter and answer the question “What’s in it for me?” In other words, what are the benefits to the customer of making this purchase?
No matter which tactics that you use as part of your digital marketing strategy, you will need to create content to support these tactics. This can be something as short and simple as a thank you email to someone who has subscribed to your email list. Or it can be a longer, more detailed piece like an e-book, that describes and provides information about one of the biggest challenges that your target customers face.
I began my career in the finance industry, where I spent 5 years working for asset managers in New York City. In particular, I worked as a research/project assistant, putting together data-driven reports and presentations, and as a compliance associate, working on the firm's legal documents, government-mandated reporting, and various contracts. I then left the world of high finance behind and began to support my love of travel with freelancing projects. I have traveled extensively through Latin America, and speak fluent Spanish. I am currently based in my...
Katie Yeakle has spent over 30 years in the world of direct marketing and publishing in the roles of copy editor, editorial coordinator, product manager, fulfillment supervisor, marketing manager and publisher. Recognizing the industry-wide need for talented copywriters who can deliver copy that sells, she helped establish American Writers & Artists Inc. with co-founders Paul Hollingshead and Don Mahoney in 1997. Today, as Executive Director, Katie oversees AWAI’s 70+ programs designed to train writers on how to deliver the marketing materials businesses need to thrive.
One of the biggest appeals of social media marketing is that it allows businesses to reach a wider audience online. For example, 79% of American internet users are active on Facebook. If your business is not trying to reach and engage these consumers on the social platform, then you are certainly missing out on an important opportunity to reach new leads.

The most important thing that you need to do in the body of your sales letter, of course, is persuade the reader to act. First, be sure you come right out and say what you want the reader of your letter to do, whether it’s to call you or come into your store. Second, make it easy for them to act. Set a deadline for the expiration of your offer, throw in a free gift, or, if it’s appropriate, make a moral plea.
In between a fast-paced digital marketing landscape, how can marketing specialists find a way to influence purchasing decisions? With the efforts of the major corporations such as Dove, they are using integrated marketing communication to contribute versatile marketing campaigns. Dove has built up an ultimate integrated marketing campaign model that includes multiple elements of advertising, …
Harry's is revolutionizing the shaving industry as we know it by introducing a completely new idea –– men's razors delivered right to your door step. Anytime you are introducing a foreign concept to your customers, you need to do a great job of explaining it. One way to do this is through simple and concise copy. Harry's has killer copywriting because they keep it simple. They don't get flowerly. They don't try and impress you. They just attempt to explain what they do in the easiest way possible. 
It’s important for business owners to understand how digital marketing works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience. That’s why we’ve put together this handy guide to digital marketing and all of the elements involved in attracting, converting, and delighting consumers online. In this post, we will cover everything you need to know about how digital marketing works so that you can make more informed decisions about your digital marketing campaigns.
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