We refer to these digital marketing channels/assets as 'owned' because once your business has created them, they’re yours. Your business has sole responsibility for when and where they appear online and how they’re distributed. For example, you’re able to control exactly what appears in your company’s Twitter feed, making it an 'owned' channel. You can decide at any time to publish a blog post on your website and you can promote your new ebook to your email database whenever you like. These are also referred to as your 'owned' channels.
I was about to buy a book on copywriting, but wanted to check out some free resources on the internet before doing so. Your blog post Henneke was the first I decided to read. I considered myself lucky and really enjoyed the examples. They really gave me some more inspiration for my own writing. Thanks for sharing. By the way, instead of buying a book I check out more of your articles and I’m confident to find some more golden nuggets 🙂 All the best!
You’ve asked your reader once. and you hope they're thinking about it. Add a P.S. to your sales letter to light a fire under your customer and get them to act right now. Use a carrot such as throwing in an additional bonus (“If you act right now, you’ll also receive…."), or a stick, such as reminding the customer that quantities are limited or the pricing will only last for a certain period of time (set a date).
Tip #9 – Cultivate discipline as a daily practice. If you rely solely on passion and motivation, you’re screwed. You need to have the thick skin of a professional and be able to get things done even when you don’t want to or don’t feel like it. Read the book: The War Of Art by Steven Pressfield. It’s a quick read, but it will give you a framework on how to think about getting your work done.
Though the goal of your digital marketing strategy may be to bring in as much organic traffic as possible, your business should not ignore the value of pay-per-click (PPC) ads. PPC ads are a type of advertising that involves paying the ad publisher every time a new lead clicks on your ad. Google Ads is one of the most popular and effective types of PPC ads. Google Ads helps your business appear on the first page of the search engine results.
Content marketing is another important tactic that plays a significant role in how digital marketing works. Content marketing is essentially when your business creates and promotes certain content assets that are aimed at attracting and engaging your target customers. These content assets can be created for a number of different purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers.
Tip #4 – The best copywriting courses out there will probably cost you a thousand bucks or more. I’m looking to purchase Gary Bencivenga’s program next. It’s a DVD home study course that costs $5,000. Does that sound like a lot? One project for me is worth between $15,000 and 25,000. If I learn one thing from that course that improves my copy enough to get more projects like that, then the $5,000 was a bargain.

Acknowledge payment of an overdue balance Acknowledge the Return of an Item For Exchange, Refund or Credit Announce a business anniversary Announce a change in policy or fee amount Announce a change of business address Announce a new business location Announce a new business, store, or branch office Announce a new product or service Announce a price decrease Announce a price increase Answer a request for information on a product or service Apologize for an invoice or billing error Ask for an investment Change an order Complain about a delay in an order Confirm an order you have made Confirm receipt of an order from a customer Confirm the receipt of a package or other item(s) Confirm the sending of a package or other item(s) Decline orders but offer an alternate or substitute item Delegate follow-up on a complaint from a customer Follow up with a reminder Grant approval for credit Introduce a new employee Notify a customer that a shipment has been delayed or that merchandise ordered is not available Notify a shipper that an order is incomplete, incorrect or damaged; also, return unwanted or incorrect merchandise Offer a sales position to someone who has not applied for employment Offer the use of a charge account Prepare a prospective customer to receive a sales telephone call Request a discount or a complimentary product or service Request a refund or reimbursement Request a rush order Request additional money or information before you can fill an order Request an increased credit line Request estimates or bids Request information on a product or service Request samples or information about products or services Thank a business for good service, low prices, or professional courtesies Thank a customer for a payment Thank a customer for purchasing a product or service Transmit a payment Transmit a shipment of merchandise that a customer has purchased Transmit an advertising copy to a magazine or other media Transmit informational or sales literature Use a referral in a sales letter Write to former stockholders or investors


You’ve asked your reader once. and you hope they're thinking about it. Add a P.S. to your sales letter to light a fire under your customer and get them to act right now. Use a carrot such as throwing in an additional bonus (“If you act right now, you’ll also receive…."), or a stick, such as reminding the customer that quantities are limited or the pricing will only last for a certain period of time (set a date).
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