While crafting the ideal sales letter can be challenging, it’s well worth the effort. Once perfected, the copy can likely be modified to fit a variety of applications. You can use selected paragraphs and phrasing on your website, in your ads and in other promotional materials. If you hire a professional copywriter, the price of the sales letter can thus be leveraged over several marketing projects.
It’s important for business owners to understand how digital marketing works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience. That’s why we’ve put together this handy guide to digital marketing and all of the elements involved in attracting, converting, and delighting consumers online. In this post, we will cover everything you need to know about how digital marketing works so that you can make more informed decisions about your digital marketing campaigns.

To get started creating an integrated digital marketing strategy, you’ll want to consider how each of your digital channels can work together toward a common goal. For instance, if your marketing goal is to increase traffic to your website, you might consider just a few of the ways that different digital marketing tactics can support your website marketing:
To get started creating an integrated digital marketing strategy, you’ll want to consider how each of your digital channels can work together toward a common goal. For instance, if your marketing goal is to increase traffic to your website, you might consider just a few of the ways that different digital marketing tactics can support your website marketing:
Not sure of what to do next? We’d love to help. Our team of digital marketing experts know the ins and outs of how digital marketing works and where each tactic fits into marketing campaign development. We will create and implement a digital marketing strategy that is aimed at helping your business reach more qualified leads and boost conversions over time.
Tip #6 – Another tip from John Carlton… make sure you have some “thanks, but no thanks” money in your bank account. When you need the money, you’ll find yourself agreeing to all kinds of terms that you don’t like in order to get a gig. It’s okay, just go through this period as fast as possible and SAVE YOUR MONEY so you don’t have to keep doing that. Clients will bend their “non-negotiable terms” to your preferences, but only if you’re actually good and can deliver results. When you are good, you are not replaceable. Hiring a copywriter is not like buying silver or gold or something else where all is equal. All copywriters are not equal. Decent copywriters make decent sales copy. Really good copywriters make their clients a big return on their investment. Your clients don’t want good copy, they want to make a profit.
Integrated multi-channel marketing is an approach to marketing that combines all of the tactics in your digital marketing toolbox to create a seamless experience for your target audience. By coordinating your marketing messages across digital platforms and using a variety of tactics to support each centralized campaign, you can create a more unified brand message and improve the success of every campaign – thus mastering how digital marketing works.

This might scare you, but we’re so close to spending every waking hour on electronic devices, digital marketing is more important and impactful than ever before. Without digital marketing efforts, you stand to reach almost no one. As a result, your business will get left in the dust. Don’t get left behind. Consider the following types of digital marketing and think about which ones work best for your industry, your company, and your audience.


We refer to these digital marketing channels/assets as 'owned' because once your business has created them, they’re yours. Your business has sole responsibility for when and where they appear online and how they’re distributed. For example, you’re able to control exactly what appears in your company’s Twitter feed, making it an 'owned' channel. You can decide at any time to publish a blog post on your website and you can promote your new ebook to your email database whenever you like. These are also referred to as your 'owned' channels.

Tip #8 – While sticking with that niche, be sure to hunt down proven offers in other niches. You’ll get ideas on how to present your clients’ offers that you would have never thought of otherwise. I mostly write for dating and personal growth these days, but I still watch VSL’s in the survival and fitness niches. Why? Because those are highly competitive niches, so the offers that are actually making a serious profit are going to have the best copywriting.
×