ContentWriters assigns flat-rate writing assignments based on your areas of expertise. You could be asked to come up with proposed blog ideas or be offered regular writing assignments for a specific client or campaign. An editor reviews the work and an administrator is typically responsible for taking care of the customer service aspects of the project. Depending on your niche, this could translate into a moderate amount of assignments paid out twice a month through PayPal.


To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing definition (including the somewhat flippant "content marketing is using content for marketing") and found none of them totally satisfactory. But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion:

Chris has been amazing to work with. He consistently writes ads and copy that generates leads and millions of dollars in sales for us. He's one of the few copywriters I've worked with who we can count on to deliver what we need on time and on budget. I'm especially impressed with his ability to quickly get what we need and turn it around in a way that requires very little adjustment. Chris is a true pro in an industry of many average copywriters.
The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content. Plus, your content will not only help attract leads -- it will also help educate your target prospects and generate awareness for your brand.

There are lots of ways to survey your customers, and one of the most popular and effective ones is via survey emails. Among the largest benefits of sending a survey email invitation is scale – you’re just one click away from gaining insight into potentially your entire customer base! However, this requires that your respondents actually open, read, and click your email.
Professional content writers create written content for a living. A professional writer should be competent and skillful, and they should be engaged in writing as their main paid occupation.[1] As a content writer, you may write content on a variety of topics for a variety of organizations, from popular websites to scientific and technical print documents or manuals. The benefits of being a professional content writer includes being paid for an activity you enjoy (writing), and as you become more established, the ability to work remotely or from a home office.

Premium or gated assets are typically longer form, and/or more time-intensive pieces that don't exist on a blog. They might be used to generate leads or contacts, or for brand-building purposes. These are typically created by the dedicated long-form content creator if your team is large enough to have one, but sometimes bloggers get involved too, as blog posts are good testing grounds for what performs well and is thus worth investing in.


When writing calls to action, put yourself in the reader’s shoes: what would it take for a company you’ve never heard of to convince you to do something, even something as simple as sharing the article with a friend? Now, connect it to your goals: how can you craft a CTA and content specific to your company’s marketing and sales KPIs that actually persuades readers to take action?
Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
Think about how you want your recipients to feel and think when they read your copy and does your writing tone reflect that? Do you want recipients to remember your brand as cheeky, traditional, or somewhere in between? Brand voices will vary by industry or service. For example, a company such as Strava attracts a niche audience of active and athletic followers so speaking with plenty of slang relevant to runners and bikers is likely to resonate. While a more traditional software company will probably focus less on niche slang and more on clear, universal messaging that focuses on the benefits to the user.
If you haven't already noticed, you're currently perusing a blog post. Blog posts live on a website and should be published regularly in order to attract new visitors. Posts should provide valuable content for your audience that makes them inclined to share posts on social media and across other websites. We recommend that blog posts be between 1,000 and 2,000 words in length, but experiment to see if your audience prefers longer or shorter reads.

During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.

New York University is a global university. Writing on the website should address to the university community while knowing that the outside is viewing. Prospective students do not want to read marketing spin, and they consistently ignore content specifically aimed at them. Instead, they seek content that is addressed at our current students in the hopes they find out "what it’s really like." Thus, we endeavor to put our best content forward to our current students while keeping the writing accessible for prospective students.
Chris has been amazing to work with. He consistently writes ads and copy that generates leads and millions of dollars in sales for us. He's one of the few copywriters I've worked with who we can count on to deliver what we need on time and on budget. I'm especially impressed with his ability to quickly get what we need and turn it around in a way that requires very little adjustment. Chris is a true pro in an industry of many average copywriters.

Some companies may have marketing teams of far more than 18. Here at HubSpot, for example, we have a team of nearly 100. Even so, we stick to a team structure quite similar to the structure an 18-person marketing team might use -- with one modification. Design is broken off of the Content Team, and relegated to a separate team. This might make sense for your organization, too, if you find that:


Infographics. These are generally long, vertical graphics that include statistics, charts, graphs, and other information. If you need some examples, here are 197 infographics on the topic of content marketing curated by Michael Schmitz, head of Content Lab at Publicis, Munich. Infographics can be effective in that if one is good it can be passed around social media and posted on websites for years. You can get a professionally designed infographic by hiring a contractor on a site like oDesk or if you want to remove some of the risk you can go with a company like Visua.ly. A decent infographic will usually cost you at least $1,000 to have designed, but can cost several thousand dollars if you are hiring a contractor or agency to include strategy and planning, research, copywriting, and design. There is also the matter of promoting that infographic to bloggers and the media. Or you could set up a board on Pinterest and curate infographics on a topic related to your business. That is also a form of content marketing, and it costs nothing but your time. Hey, it worked for Michael.
Videos are a highly engaging content medium that are shareable across social media platforms and websites alike. Videos require a bigger investment of time and resources than written content, but as visual marketing increases in popularity -- after all, it's 40X more likely to get shared on social media than other types of content -- it's a medium worth experimenting with.
I personally prefer things simple, so I think of content marketing technology solutions in terms of "need it" or "nice to have." Nice-to-have technologies are things like competitive intelligence tools, market research tools, or software that clues you in to real-time trends. Experiment with these on a rolling basis -- most will offer a free trial so you can validate it. But first, make sure you're set up with the core technologies every content marketing team needs.
Aaaaah! What a joy to read these words. Thanks Henneke. I never cease to be delighted at the power of words and what they can conjure up. My particular favourite wordsmiths are the guys at Ground Effect in New Zealand. I get the catalogue just for the copy – although they do have wicked cycling gear at the right price. ….. Here’s how they describe one of their jackets and a summer weight top.
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