ContentWriters assigns flat-rate writing assignments based on your areas of expertise. You could be asked to come up with proposed blog ideas or be offered regular writing assignments for a specific client or campaign. An editor reviews the work and an administrator is typically responsible for taking care of the customer service aspects of the project. Depending on your niche, this could translate into a moderate amount of assignments paid out twice a month through PayPal.
Take a content writing class online. Some professional content writers argue that academic programs may be too basic or general for individuals who already have some writing experience or an existing English degree. If you feel you are already a skillful writer, you will likely need technical writing skills that you can gain through a content writing class online.[7]
At HubSpot, we use ... well, we use HubSpot at HubSpot. It comes with a Content Management System (CMS), which allows you to create and publish content quickly in a format that's web-friendly. Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.

If you guessed email B, you're right. Email A throws a 30% off discount directly in your face, but doesn't explain the value behind it. What does 30% off a GoDaddy product do for my goals? Will it let me adjust a small business' expenditures on infrastructure costs, freeing up money for a new hire? That benefit is far more tangible than 30% off an undisclosed cost.
Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.

Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.

Practice article writing. Learn how to write a newspaper article and how to write a wikiHow article. As a professional content writer, you may find a position that focuses on journalistic article style writing, or more educational how to writing. Study the form, structure, voice, and tone of each type of article so you are familiar with both types.
That’s only if you, for whatever reason, don’t have another person to edit your work. Even with a great spell check, there will be things you miss. Make sure there’s somebody in your organization with great writing and editing chops who can give your work a second set of eyes. Remember that behind every good writer — whether it’s a best-selling author, a Washington Post journalist or a copywriter for a viral marketing campaign — is a great editor.

The reason is that each form of writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long; they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.
As you complete each content writing gig, or as you gain more experience in a permanent position, add each article or piece of writing to an online portfolio. This will then help you network for other writing projects and positions in the future. With enough clips and contacts, you may then be able to freelance and work for yourself as a content writer.[14]
The easiest way to get started is to apply to write content for a content writing service or freelance job board. Content writing services create business relationships with companies that need content and provide writers to write that content. Freelance job boards are sites that allow writers to make individual profiles and vie for jobs posted directly by the client.
Avoid pictures of buildings without people. You may know that a picture of the exterior of FPH fits well for a page, but to most people, and especially to those who are not familiar with our campus, it is meaningless. Remember your users do not have your insider knowledge. Give them pictures of people interacting instead of abstract building pics whenever possible.
Really, there’s no right or wrong answer as to which type of writing contract you should pursue.  I’ve worked in every possible combination from part-time freelancing on the side to full-time freelancing to full-time remote work for a single employer.  Most people will find it easiest to start with a few small freelance projects, which will get their feet wet enough to figure out which course of action to pursue.
Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial-minded writers. If you're curious about getting started in content marketing, we've put together a guide that should tell you if you are cut out for the job -- and if you need content writers for your next project. Find out as we discuss content marketing 101.
Great article! Working on a new informational site for a service industry my husband and i are starting locally. This has been the best advice i have yet to read – as a blogger and a content junkie myself – it is difficult to write for other people because i do read every word – however one of my employees writes his own estimates and emails to customers – and drives me insane with his “wordiness” I’m always taking out words – and years ago i learned in business law that you could read every 3 words in a contract to get thru it quickly- and have the jest of it – (then go back and reread later
During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.
Your marketing plan should go beyond the types of content you'll create -- it should also cover you'll organize your content. With the help of an editorial calendar, you'll be on the right track for publishing a well-balanced and diverse content library on your website. Then, create a social media content calendar so you can promote and manage your content on other sites.
There are many firms that offer content marketing services, often paired with SEO or PR. If you’re simply too busy to do it yourself and aren’t ready to manage it in-house, then hiring a firm may be your best option. But if you want to jump in and do your own content marketing the easiest way is to start blogging. It will likely be hard at first, but the more you do it, the better you’ll get at it. Following tips from websites like Copyblogger you’ll quickly learn how to craft content for your website or blog that will engage readers and turn them into customers or clients. But while technically good writing and the right headlines can help, it’s not the key to creating great content that is the best form of content marketing.
Problem: I need to create brand preference. Engaging content marketing creates preference through thought leadership by making you a trusted source of information and education. You can also create preference through relationships, which are strengthened whenever your content entertains or helps your buyers. People are more likely to buy from companies with whom they have relationships. 
You've written a blog post that has wide appeal beyond just your target audience. You test promotion of that blog post via a paid Facebook ad, and find that the CPC is lower than your typical paid expenditures, and is driving 40% more site traffic than those typical expenditures. Even so, when you turn off that budget you lose that traffic ... right? Right. But you still received a huge influx of traffic that, even if none of them convert to leads, might have spurred either inbound links or social shares -- both of which will help bolster your SEO.
To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing definition (including the somewhat flippant "content marketing is using content for marketing") and found none of them totally satisfactory. But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion:

"Ideation" is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about; and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it's helpful to know how professional marketing teams generate ideas. Before doing that, successful content writers need to: 

Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.
Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.
Step 3: Brainstorm, then create your content marketing plan. Planning and creating new content isn’t just about mapping and metrics. Brainstorming and asset planning can be one of the most challenging and important parts of content creation. To catch inspiration when it strikes, you need a receptive environment, and team-wide willingness to try new things. An editorial calendar is not only where you keep track of, coordinate, and share your upcoming content, it is a strategic tool that helps your team execute integrated programs that include your content. Keeping an editorial calendar ensures that you’re releasing your content at the best possible moment, and that your whole team is aligned around the release dates. 
Quick turnarounds. When you write for an employer, on their timeline, you will need to be able to write fast and write well. This is especially true for writers just breaking into content writing. Often, your project will come with an expected words per hour, or article per hour, as well as strict deadlines. You will not have time to labor over every word or turn of phrase. Instead, you will need to produce content fast and at a constant rate.[5]
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