With enough discipline, solid web content writing skills are within anyone’s reach. Having excellent copy on your website is one of the easiest ways to grab the attention of new visitors (and keep them coming back for more — or better yet, sharing your links). Want more content creation tips and tricks? Check out our Web Content Writing 101 post, or shoot us an e-mail with your questions and we’ll get back to you.

John is a copywriting boss. The ideas and education I've received through John and the McMethod, have directly contributed to a 300% monthly revenue increase in my consulting business in the last 12 months. But the expertise runs much deeper than setting up a basic autoresponder: I've learned sharp ways to research the customer psychology, how to think about the macro-level strategy of segmenting buyers, what kind of tone to use for different mediums/buyer profiles, and how to craft kickass cold emails to drum up new business out of thin air. The cool thing about John is: his curiosity is like a vacuum machine sucking in ideas from his own tested marketing, and those of the world's veteran marketers/copywriters on the podcast...and I just get to sit back, listen, and get the concentrated insights of the world's top business players. As a direct response marketer, I can't recommend highly enough.

You can get content writing jobs a few different ways. It’s best to reach out to companies directly or to apply for freelance content writing positions that are advertised on websites like Indeed.com. Applying to posted calls for freelance writers can be a good way to know which companies are looking for new writers. However, companies that post these ads end up with hundreds, if not thousands, of applicants, which can make it difficult for new content writers to obtain their first clients.
Traditionally, marketers have had to “rent attention” from other people’s media through display ads on websites, booths at trade shows, or emails sent to third-party lists. For example, when a brand pays out millions of dollars for a Super Bowl ad, they are renting the attention that the TV networks have built. Content marketing, on the other hand, allows marketers to become publishers by building their own audiences and attracting their own attention. By creating and distributing content that buyers find useful, marketers increase their brand awareness and preference by establishing a relationship of trust with consumers as they move through the sales funnel. Additionally, content marketing is considered a less costly strategy than some others. It can have a bit of a slower start while your content library grows and reaches a larger audience.
If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. When I speak to companies about content marketing I tell them that content is good if they genuinely want to read it. Content is great if they’re willing to pay to read it. If you want to see great examples of content, just look at what you’ve paid to read, watch, or listen to lately. If you watched The Lego Movie this year, you saw one of the greatest examples of content marketing to date. Oh, you thought they made that movie in order to sell movie tickets? Think again. That was a 100 minute toy commercial, and rather than using a DVR to skip it you paid good money to watch it. Is it any coincidence that Lego recently leapfrogged Mattel, the creators of Barbie, to become the largest toy company in the world? You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information.
As a freelance web content writer, you’ll work with a wide variety of clients in different fields and niches.  Freelance web writing can be done part-time (which will give you plenty of extra spending money) or full-time (which will give you the daily freedom many “9-to-5” workers crave).  At the same time, freelance income can be inconsistent and requires more hustling to find and keep clients.
Site viewers tend to move through a Web site in a non-linear, unpredictable manner, making web pages more like newspapers than books. They can enter a site from any page, and move between pages as they choose. As such, it’s best to create content for each page that is not dependent on other sections. Related links can help to guide the reader to background or explanatory information.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
Before you even start to write content, you need to know what you’re writing about — and you can kill two birds with one stone if you combine search engine optimization with your editorial calendar planning. New York Times Bestselling author and top marketer Neil Patel calls keyword research “the most important part of digital marketing” and “how we keep our ears to the ground,” and for good reason.
There are many firms that offer content marketing services, often paired with SEO or PR. If you’re simply too busy to do it yourself and aren’t ready to manage it in-house, then hiring a firm may be your best option. But if you want to jump in and do your own content marketing the easiest way is to start blogging. It will likely be hard at first, but the more you do it, the better you’ll get at it. Following tips from websites like Copyblogger you’ll quickly learn how to craft content for your website or blog that will engage readers and turn them into customers or clients. But while technically good writing and the right headlines can help, it’s not the key to creating great content that is the best form of content marketing.
As a freelance web content writer, you’ll work with a wide variety of clients in different fields and niches.  Freelance web writing can be done part-time (which will give you plenty of extra spending money) or full-time (which will give you the daily freedom many “9-to-5” workers crave).  At the same time, freelance income can be inconsistent and requires more hustling to find and keep clients.
There are a host of metrics to look at when you have a robust analytics solution, but having too many goals to live up to tends to result in prioritization difficulties. I recommend content marketing teams have 2-3 metrics they measure, and perhaps some secondary metrics each sub-team can measure to help understand when there are different levers to pull. Here are my recommendations:
Do you have a content style guide? Setting some style guidelines saves time in the long-run and clears up any disparaging thoughts on writing styles. Our content style guide here at SendGrid includes sections on brand voice, grammar/punctuation reminders, common word confusion, frequently used terms, product notes, spelling and capitalization, and proofing.
Ebooks are the next step in the inbound marketing process: After reading a blog post (such as this one), visitors might want more information. This is where calls-to-action (CTAs) come into play, directing people to a landing page where they can submit their contact information and download an ebook to learn more valuable information for their business. In turn, the business producing the ebook has a new lead for the sales team to contact.

Customize your resume and cover letter. If you decide to go a more traditional route and apply for a permanent content writing position at a writing based agency or organization, you will need to customize your resume and cover letter to fit the position. This will show your employer that you noted the skills outlined in the job posting and that you can fulfill the expectations of the position.
On March 6, 2012, Dollar Shave Club launched their online video campaign. In the first 48 hours of their video debuting on YouTube they had over 12,000 people signing up for the service. The video cost just $4500 to make and as of November 2015 has had more than 21 million views. The video was considered as one of the best viral marketing campaigns of 2012 and won "Best Out-of-Nowhere Video Campaign" at the 2012 AdAge Viral Video Awards.
While it's true Google can do a lot of the distribution work for you, it hinges on making smart decisions with your content strategy. In other words, Google might distribute the content you create, but it might distribute it onto page 32. Your job is to make sure as much content as possible appears as high up on page one as possible. This means your writers should be working closely with your SEO specialist to determine what keywords to go after -- ideally a combination of long tail terms and head terms, at an appropriate level of competitiveness given your domain authority and how aggressively you can go after the terms. Of course, that content should also be optimized for on-page SEO to improve its chances of ranking highly. 
I am a university student and currently taking writing composition class. My assignment is to do research to develop my own top ten list of effective WEb writing principles, so can you please assist me in my research. Our teacher asks us to find three web sites that exemplified the principles of effective writing for the web. I am new to this web writing principles, it is like a blog analysis. I also need a short presentation on the exemplary sites and explain why I selected these examples. Can you get back to me to my email, please. I do appreciate your huge help.

At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.

Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
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