I was about to buy a book on copywriting, but wanted to check out some free resources on the internet before doing so. Your blog post Henneke was the first I decided to read. I considered myself lucky and really enjoyed the examples. They really gave me some more inspiration for my own writing. Thanks for sharing. By the way, instead of buying a book I check out more of your articles and I’m confident to find some more golden nuggets 🙂 All the best!
Content writers may need a bachelor's degree or higher. Many employers hire writers with degrees in English, journalism, communications, or creative writing. Depending on the subject matter, content writers might need a degree in a particular field. For example, a content writer creating content for an online math course might need a degree in math in addition to demonstrating solid writing skills.

Predictably, blog posts are typically written by the bloggers. However, if your team is large enough to have someone dedicated to creating gated assets and premium content -- things like ebooks and tools -- they should also write blog posts to help promote those assets. SEO specialists will also work closely with bloggers, as blog posts are often a company's best opportunity to improve organic search rankings. As such, bloggers should be writing posts that help improve the site's SEO, and drive organic traffic and leads. Their editorial should be informed by keyword research, and optimized for SEO.

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