When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.
There are lots of ways to survey your customers, and one of the most popular and effective ones is via survey emails. Among the largest benefits of sending a survey email invitation is scale – you’re just one click away from gaining insight into potentially your entire customer base! However, this requires that your respondents actually open, read, and click your email.
Usually, businesses don't completely cease all other marketing activities and switch to content marketing cold turkey. In fact, most veteran content marketing programs typically incorporate other marketing techniques to complement their content initiatives. But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective, predictable, and scalable source of traffic and leads than what they've been receiving from their current marketing programs.
Most visitors to a website scan through the content as opposed to reading it line by line. Our website content writers are well versed with this fact and are experts at keeping the structure and format of the articles, blogs or webpages such that online readers find it convenient to go through them. We deliver content that readers find engaging, relevant, easily comprehensible and in line with your best expectations.
Since 1989, Copynet has been your single source for copiers, multifunction printers, laser printers, large format printers, managed print services and document management solutions in the Dallas-Fort Worth Metroplex. We take time to understand the needs of our clients and realize that providing customers with print solutions doesn't stop at the sale. Our goal is to be a reliable partner that goes the extra mile to provide premium service for the copiers Dallas and Fort Worth companies have come to rely on to streamline their workflow. Our managed print services can help you gain a better picture of print expenditure while consolidating your copiers and printers in to one convenient monthly plan. Managed Print will automate the process of ordering printer toner and supplies, increasing your office's productivity in the process. CopyNet also provides flexible leasing, purchasing, and rental options on all of our equipment. Having an award winning team of partners like Kyocera, Ricoh, KIP, Epson, and HP gives us a great deal of flexibility to find the right solution for your needs while having the resources of global leaders at our disposal. Whether you're looking for copiers in Fort Worth, laser printers in Plano, large format printers in Dallas, or workflow solutions for the entire Dallas-Fort Worth Metroplex, contact CopyNet to learn how we have benefitted businesses for over 30 years.
We know this is a lot of information, but the work has just begun. It takes time, organization, and creativity to grow a successful content marketing strategy. From building the foundation of your content marketing plan to adding tools to better manage your content, setting up your strategy for the new year won't be a hassle if you follow the steps and explore the resources here.
There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.
Quick turnarounds. When you write for an employer, on their timeline, you will need to be able to write fast and write well. This is especially true for writers just breaking into content writing. Often, your project will come with an expected words per hour, or article per hour, as well as strict deadlines. You will not have time to labor over every word or turn of phrase. Instead, you will need to produce content fast and at a constant rate.
Web content writers must play well with others. I’ve hired writers of my own in the past, and you’d be amazed at how many people flake out on assignments, turn in sub-par work or simply fall of the face of the planet. If you want a shot at the jobs that pay well, you need to present yourself as a responsible, easy-to-work-with writer who meets his obligations without requiring a lot of paper-chasing on the part of the client.
In business, there are few things that can guarantee your success as much as a persuasive sales letter. It can make all the difference between success and failure. Seriously. They do. And if you're among the very small minority in this world of copywriters who can write highly persuasive sales copy, you're likely very rich. It's true. The people who've mastered this area in business are usually the proverbial cream of the crop.
While the goal on social media sites like Instagram or Snapchat is to connect more intimately with your audience, your goal on platforms like Facebook and Twitter is to expand that audience, drive traffic toward your website, and start conversations in your industry. Do some basic market research to discover which platforms your buyers are on, and mold your content to their expectations.
While successful content writers seem to have an enviable life -- they work from home, make their own schedules and work as much or as little as they please -- the vast majority have a hard time making a living of it. They lack the skills necessary to succeed. Because no matter how talented they are, writing skill is simply not enough. So, if you want to become successful as a content writer, you need a full toolkit of marketable skills.
That interest is garnered almost wholly on the subject line of the email (with the sender name playing a role, as well). We've written a few blog posts about crafting email subject lines, including one on the anatomy of a great subject line and one showing 18 examples of awesome subject lines from brands. Here's a distillation of what you need to know to write some excellent copy.
Really, there’s no right or wrong answer as to which type of writing contract you should pursue. I’ve worked in every possible combination from part-time freelancing on the side to full-time freelancing to full-time remote work for a single employer. Most people will find it easiest to start with a few small freelance projects, which will get their feet wet enough to figure out which course of action to pursue.
To be fair, the name is pretty self-explanatory. As a web content writer, you… well… write content for websites. Depending on the site owner or consultant that you work for, this might take the form of blog posts, ebooks, reports, manifestos, white papers, email newsletters, sales copy, product descriptions and more. Really, wherever you see words online, you’re seeing an opportunity for work as a paid web content writer.
Avoid pictures of buildings without people. You may know that a picture of the exterior of FPH fits well for a page, but to most people, and especially to those who are not familiar with our campus, it is meaningless. Remember your users do not have your insider knowledge. Give them pictures of people interacting instead of abstract building pics whenever possible.