Not all SEO suites solve the problem. Some bombard you with too much data, without providing the tools you need to sort through it and tweak your content strategy. Other SEO tools break everything down into their own proprietary system, without giving you the enough data to draw your own conclusions. And when they get it wrong, you’ll have no way of knowing until your traffic starts to crash.


I am the head email marketing manager at a social media traffic company and the company was looking to up our current email tactics. I have been through many courses, podcasts, and read multiple ebooks to expand my knowledge in email marketing. Although, the best way I learned was through someone who already does it and does an amazing job; through John of course.
Consider a technical writing certificate. Technical writing is a type of content writing that focuses on communicating technical material through manuals, reports, and online documents. This could be a how to guide, a safety manual for a worksite, or a document on a process or procedure. There is a growing demand for technical writers who can explain complex procedures to the average reader.
Don’t forget about your preview text! This is the copy beside the subject line. If you don’t write customized copy, most ISPs will pull the beginning of your email body copy. This is a great chance to provide some explanatory language if you have a subject line that gets creative so that readers will definitely know what’s inside the email once they open it.
Problem: I need to reach more customers, while keeping my costs low. According to Forrester research, today’s customers distrust and resent marketing that interrupts or intercepts them. Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviors, and build a continuous story over time. Content marketing pays dividends for a very long time, and this effect multiplies as you build out your content library. 

Step 3: Brainstorm, then create your content marketing plan. Planning and creating new content isn’t just about mapping and metrics. Brainstorming and asset planning can be one of the most challenging and important parts of content creation. To catch inspiration when it strikes, you need a receptive environment, and team-wide willingness to try new things. An editorial calendar is not only where you keep track of, coordinate, and share your upcoming content, it is a strategic tool that helps your team execute integrated programs that include your content. Keeping an editorial calendar ensures that you’re releasing your content at the best possible moment, and that your whole team is aligned around the release dates. 
Videos are a highly engaging content medium that are shareable across social media platforms and websites alike. Videos require a bigger investment of time and resources than written content, but as visual marketing increases in popularity -- after all, it's 40X more likely to get shared on social media than other types of content -- it's a medium worth experimenting with.

When you reference another website’s content, make sure you hyperlink back to that site. It’s good internet etiquette, and you’d want the same courtesy. Always cite your sources, even if you’re afraid it’ll send your web traffic to another site — and you can always choose the “open link in another window” option if you’re that concerned about keeping your traffic.


Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
While the goal on social media sites like Instagram or Snapchat is to connect more intimately with your audience, your goal on platforms like Facebook and Twitter is to expand that audience, drive traffic toward your website, and start conversations in your industry. Do some basic market research to discover which platforms your buyers are on, and mold your content to their expectations.
Name recognition is important. Social media puts everything you need within your grasp. Build your audience, meet publishers and talk to industry experts. When your writing is published, the fun has only just begun. The more active you are on social media, the more likely your followers will be to recommend your content. Successful content writers are active, public and friendly.
Red Bull, which sells a high-energy beverage, has published YouTube videos, hosted experiences, and sponsored events around extreme sports and activities like mountain biking, BMX, motocross, snowboarding, skateboarding, cliff-diving, freestyle motocross, and Formula 1 racing. Red Bull Media House is a unit of Red Bull that "produces full-length feature films for cinema and downstream channels (DVD, VOD, TV)."[17] The Red Bulletin is an international monthly magazine Red Bull publishes with a focus on men's sports, culture, and lifestyle.

Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions. Traditional measures of volume include the number of visitors to a page and number of emails collected, while time spent on page and click-through to other pages/ photos are good indicators for engagement.
being a content writer at upwork , i have worked 790 hours and written a lot of web content writing. Thanks for sharing the tips my dear friend. i am a synthesizer, harmonica, keyboard and guitar teacher at performing artist society affiliated under srijony bangiya sangeet kala kendra. I also teach anthropology and hospital administration and reiki courses at institute of performing art and mind power development .
Starting a podcast will help audiences find your brand if they don't have time or interest in reading content every day. The number of podcast listeners is growing -- in 2018, nearly one-third of the U.S. population has listened to a podcast in the last month. If you have interesting people to interview or conversations to host, consider podcasting as another content format to experiment with.
While you can sign up for content writing classes or go to college for writing, this isn’t a requirement. Many clients simply want to work with reliable content writers who can meet deadlines, accept revisions willingly, and create good content. With that said, education and experience in writing helps prove to clients you’re capable, professional, and serious.
Avoid jump (anchor) links except on long pages such as FAQs. Research shows that today's web users don't mind scrolling if the content is useful and easy to scan. Anchor points just make pages longer, and are used too often on pages that are already a reasonable length. If you are not sure, please contact [email protected] so we can discuss it. If you do want to use anchor links, then there are best practices that should be followed.
Avoid pictures of buildings without people. You may know that a picture of the exterior of FPH fits well for a page, but to most people, and especially to those who are not familiar with our campus, it is meaningless. Remember your users do not have your insider knowledge. Give them pictures of people interacting instead of abstract building pics whenever possible.
being a content writer at upwork , i have worked 790 hours and written a lot of web content writing. Thanks for sharing the tips my dear friend. i am a synthesizer, harmonica, keyboard and guitar teacher at performing artist society affiliated under srijony bangiya sangeet kala kendra. I also teach anthropology and hospital administration and reiki courses at institute of performing art and mind power development .
Reorganize: This isn’t just an efficient way to pump out new content—it’s also a smart way to reach members of your audience who like to consume content in different ways. Some people you’re marketing to may like ebooks, while others prefer infographics, and still others learn best from slide decks. Slicing and dicing allows you to reach more people with less effort.
Ideally, you’ll have somebody to edit your writing. If you’re responsible for writing and editing your web content, don’t do both in the same day. When the writing is still fresh, your mind will automatically make up the gaps in your copy and your editing will be subpar. Instead, put it away and come back to it another day — or at least several hours later.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
At HubSpot, we use ... well, we use HubSpot at HubSpot. It comes with a Content Management System (CMS), which allows you to create and publish content quickly in a format that's web-friendly. Whether you use HubSpot or another CMS, you need some CMS so your content marketing team can easily set up a blog, add blog posts, and add website pages without having to get help from IT or developers.
The message doesn't many graphics or colors added compared to most HTML emails. As such, the hyperlinked calls-to-action garner even more attention. When readers scan through the text and focus in on things like bolded words, images, and hyperlinked text, reiterating the same offer over and over hammers home for them exactly what you want them to do -- redeem your offer by clicking your call-to-action.
Now, if you're just sitting down to write an effective sales letter, you're probably wondering what some of the best copywriting tips might be for getting the point across and clinching the sale. While there are hundreds of potential tips, there are only about 15 that matter the most. However, these tips don't come from me. I've garnered them from two legends in the copywriting game.


Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial-minded writers. If you're curious about getting started in content marketing, we've put together a guide that should tell you if you are cut out for the job -- and if you need content writers for your next project. Find out as we discuss content marketing 101.


Content writers typically create content for the Web. This content can include sales copy, e-books, podcasts, and text for graphics. Content writers use various Web formatting tools, such as HTML, CSS, and JavaScript and content management systems to help create their work. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites.

During the baby boom era, Kellogg’s began selling sugary cereal to children. With this change in business model came sociable animal mascots, lively animated commercials and the back of the cereal box as a form of targeted content marketing. Infographics were born in this era. This represented a new approach to make a brand memorable with the audience.

You'll need some analytics for your website and blog so you can measure your content marketing performance against your goals. Some content marketing teams rely on Google Analytics, others rely on more robust closed-loop solutions that make it easy to tie content marketing activities at the top of the funnel to revenue. I recommend the latter if you want to use metrics to prove the success of your content marketing program so you can secure more budget and grow the team. If you're looking for an easy way to share numbers across your organization, look into DataHero. This tool integrates with the HubSpot software and allows you to track, visualize, and share your analytics through customized dashboards and charts. 
Organize your content so that your website is easy to navigate. Use hyperlinks to articles on your own website and to other helpful sites. Do keyword research to determine what keywords people are likely to use to find your content. Sprinkle your content with those keyword phrases, paying particular attention to your article title, headings and your leading paragraph.  Provide alternate text descriptions for your images (Google loves knowing what images mean).
The call to action (CTA) is typically styled as a button so it can stand out from the rest of the copy and draw attention to its instruction (action). If you’ve convinced a reader to stay engaged through the CTA, there’s a good chance that they are interested, so spending a little extra time on ensuring that you’re providing well-crafted CTAs makes the decision to click that much easier.
As a freelance web content writer, you’ll work with a wide variety of clients in different fields and niches.  Freelance web writing can be done part-time (which will give you plenty of extra spending money) or full-time (which will give you the daily freedom many “9-to-5” workers crave).  At the same time, freelance income can be inconsistent and requires more hustling to find and keep clients.
Site viewers tend to move through a Web site in a non-linear, unpredictable manner, making web pages more like newspapers than books. They can enter a site from any page, and move between pages as they choose. As such, it’s best to create content for each page that is not dependent on other sections. Related links can help to guide the reader to background or explanatory information.
Now, you don't need to be the world's best copywriter to make money online. But, you do need to follow some copywriting tips that will help you convince the prospect to buy whatever it is that you're offering. After all, that's what marketing boils down to. If you can do that, especially in the beginning, you'll be far ahead of the proverbial curve.
With email subject lines, using actionable language doesn't necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent me an email that said "Take Mom to Brunch" in the subject line. This is one way to use actionable language effectively in email subject lines: by incorporating a verb (like "take," "download," "reserve," "ask," "buy," etc.), the reader knows exactly what they can do in the email.

Great article! Working on a new informational site for a service industry my husband and i are starting locally. This has been the best advice i have yet to read – as a blogger and a content junkie myself – it is difficult to write for other people because i do read every word – however one of my employees writes his own estimates and emails to customers – and drives me insane with his “wordiness” I’m always taking out words – and years ago i learned in business law that you could read every 3 words in a contract to get thru it quickly- and have the jest of it – (then go back and reread later
When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Some of them keep doing their own tax preparation, but perhaps keep you in mind for next year; others throw their hands up in the air, decide to rid themselves of tax preparation headaches for good, and hire you -- because you're clearly way more qualified to do this than they are.
You've written a blog post that has wide appeal beyond just your target audience. You test promotion of that blog post via a paid Facebook ad, and find that the CPC is lower than your typical paid expenditures, and is driving 40% more site traffic than those typical expenditures. Even so, when you turn off that budget you lose that traffic ... right? Right. But you still received a huge influx of traffic that, even if none of them convert to leads, might have spurred either inbound links or social shares -- both of which will help bolster your SEO.
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